“HOPE” is Always with You.

Hope is always on your side.

CONCEPT

When we face with difficulties, when we are forced to live uneasy lives, our values change and deepen rapidly within the time.
New discoveries connect people with each other, and the connections become our new hope.
Our aim is to be a landmark in this world, where to gather people’s HOPEs. With us, people will reaffirm “unity and solidarity”, “discoveries and connections” that are essentials in this society.

Our HOPE is to relate the thoughts of people all over the world,
and to make as many wishes come true as possible.

W1SH RIBBON

As Tokyo Skytree is the tallest tower in the world, we named the project “W1SH RIBBON” with “1” to express wishes that people most want to come true.
Ribbons with people’s wishes are tied to the monument, Tree of Hope, on the observation deck. The act of “writing wishes” on the ribbons helps us to face ourselves and envision our own future.
Even without visiting the tower, you can still post your wishes by using the ribbon frame and hashtag #W1SHRIBBON. Wishes from all over the world are being collected one after another.

Spiritual Places in Tokyo.

Sky Tree W1SH RIBBON campaign is rooted in Japan’s spiritual essence
The Tokyo Skytree is considered one of the most spiritual places in Tokyo. Why? Because it runs along an essential line of spiritually relevant and traditionally important Japanese landmarks.
That line of positive spiritual energy begins where the sun rises in Japan, the Kashima Shrine in the Ibaraki Prefecture. Kashima Shrine is known as the ultimate spiritual site for praying to the god of victory for the strength to overcome obstacles and to keep moving forward in life.
Next in this spiritual ascension is the Tokyo Skytree, which is nestled in-between Kashima Shrine and the Imperial Palace, which serves as the main residence of the Emperor of Japan and his family.
Next along this line is the majestic Meiji Shrine, the most popular shrine for people in Japan to partake in hatsumōde, prayers for good luck as their first prayers of the year.
Mt. Fuji is regarded as a sacred kami or spirit in the Shinto religion, and many consider it an act of pilgrimage to climb its slopes. Japan’s sacred history and national identity are tied to this mountain, symbolizes the quest for beauty and perfection that has shaped so much of Japanese culture, both secular and sacred.
This impressive path of positivity and peace is the essence of the Tokyo Skytree’s “W1SH RIBBON” campaign which builds on this significant line of spiritual power to spread happiness and harmony to our environment and people of the world.